计划书英文(精简5篇)

苍半凉分享2015-03-06 08:50:47 次阅读

计划书英文篇一

Title: Developing an Effective Marketing Strategy for a New Product

Introduction:

In this plan, we will discuss the development of an effective marketing strategy for a new product. The success of any product launch heavily relies on a well-thought-out marketing plan that targets the right audience, communicates the product's value proposition effectively, and drives sales. This plan aims to outline the key steps and activities required to achieve these objectives.

1. Market Research:

The first step in developing a marketing strategy is conducting market research. This involves analyzing the target market, identifying customer needs and preferences, and evaluating the competition. By understanding the market dynamics, we can position our new product effectively and differentiate it from competitors.

2. Define Target Audience:

Based on the market research, we need to define our target audience. This includes demographic profiling, psychographic analysis, and understanding their purchasing behavior. By segmenting the market and identifying the ideal customer profile, we can tailor our marketing messages and channels to reach the right audience.

3. Product Positioning:

Product positioning is crucial for creating a competitive advantage. We need to identify the key features and benefits of our new product and communicate them effectively to the target audience. This involves developing a unique selling proposition (USP) and crafting compelling marketing messages that resonate with the target market.

4. Marketing Channels:

Selecting the right marketing channels is essential for reaching the target audience. This includes traditional channels such as print media, television, and radio, as well as digital channels like social media, search engine marketing, and email marketing. By utilizing a mix of channels, we can maximize our reach and engage with potential customers effectively.

5. Promotional Activities:

To generate awareness and drive sales, we need to plan various promotional activities. This may include organizing product launch events, offering discounts or incentives, partnering with influencers or industry experts, and implementing targeted advertising campaigns. The goal is to create a buzz around the new product and encourage customers to make a purchase.

6. Sales Forecasting and Budgeting:

To ensure the success of our marketing strategy, we need to establish realistic sales forecasts and set a budget accordingly. This involves analyzing historical data, market trends, and competitor performance to estimate potential sales volumes and revenues. By setting clear goals and monitoring the budget closely, we can optimize our marketing efforts and achieve a positive return on investment.

Conclusion:

Developing an effective marketing strategy for a new product requires careful planning, market research, and a deep understanding of the target audience. By following the steps outlined in this plan, we can increase the chances of a successful product launch and drive sales. Regular evaluation and adjustment of the marketing strategy based on market feedback will be crucial for long-term success.

计划书英文篇三

　　精编资料

　　商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main

　　StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...

　　商业计划书

　　商业计划书模板---英文版

　　BUSINESS PLAN TEMPLATE

　　BUSINESS PLAN

　　[My Company]

　　123 Main Street

　　Anytown, USA 10000

　　123-4567

　　[Your Name]

　　[DATE]

　　TABLE OF CONTENTS

　　Executive Summary .......................................................................................................................................... 1

　　Management ..................................................................................................................................................... 2

　　[Company] History ............................................................................................................................................. 5

　　[Product/Service] Description ............................................................................................................................ 7

　　Objectives.......................................................................................................................................................... 9

　　Competitors ..................................................................................................................................................... 10

　　Competitive Advantages ................................................................................................................................. 11

　　Innovation ........................................................................................................................................................ 13

　　Pricing ............................................................................................................................................................. 14

　　Specific Markets .............................................................................................................................................. 15

　　Growth Strategy .............................................................................................................................................. 16

　　Market Size and Share .................................................................................................................................... 17

　　Targeting New Markets ................................................................................................................................... 18

　　Location ........................................................................................................................................................... 19

　　Manufacturing Plan ......................................................................................................................................... 20

　　Research & Development ............................................................................................................................... 21

　　Historical Financial Data ................................................................................................................................. 22

　　Proforma Financial Data ................................................................................................................................. 23

　　Proforma Balance Sheet ................................................................................................................................. 26

　　Cost Control .................................................................................................................................................... 27

　　Effects of Loan or Investment ......................................................................................................................... 28

　　Attachments .................................................................................................................................................... 29

　　Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:

　　[Startup, growth] opportunities exist in [Product/Service].

　　The need for use of efficient distribution and financial methods in these overlooked markets.

　　[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.

　　Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:

　　1. Competitive pricing

　　2. Expand the markets

　　3. Increased advertising

　　4. Lower our unit costs,

　　5. Thereby achieving higher profits.

　　1. Sign contracts

　　2. Increased advertising 3. Increase office staff

　　To this end, [I/we] need investment from private inpiduals and/or companies. A total of $XXX is

　　being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].

　　Financial Goals Sales Net Income Earnings per

　　Year 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .14

　　Management

　　[Name] [Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.

　　Formulated advertising budgets & campaigns.

　　Pioneered new distribution channels. Established national sales force.

　　Established national repair & service centers.

　　Brought new and innovative products to the market.

　　Designed point-of-purchase materials.

　　[Education}

　　University of Boston

　　Boston, MA

　　B.A. - Computer Sciences

　　President

　　John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr.2

计划书英文篇四

　　英语商业计划书（Business Plan）

　　第一讲：概述

　　第二讲：现状分析

　　第三讲：目标确定

　　第四讲：组织结构

　　第五讲：产品分析

　　第六讲：市场分析

　　第七讲：市场策略

　　第八讲：生产分析

　　第九讲：财务分析

　　第十讲：附件

　　第一讲：概述(executive summary)

　　概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

　　概述应包括的基本内容有：

　　企业的宗旨，例如：

　　In 20xx, ABC Corporation was created to...

　　Now, ABC Corporation is at a point where…

　　背景介绍，例如：

　　For many years people have…

　　The condition of the industry today is such that…

　　产品或服务及市场竞争情况，例如：

　　We have just completed the development of S30 – a novel

　　and proprietary construction tool

　　Compared to competitive products, our s30 can…

　　企业目标，例如：

　　Our objective, at this time, is to propel the company into a

　　prominent market position. We feel that within 5 years ABC

　　Corporation will be in a suitable condition for further

　　expansion, an initial public offering or profitable acquisition.

　　To accomplish this goal we…

　　管理团队和管理组织，例如

　　Our management team consists of 5 men and women

　　Whose backgrounds consist of 10 years of marketing with…

　　市场策略，例如：

　　The fundamental thrust of our marketing strategy

　　consists of…

　　财务状况和计划，例如：

　　In 5 years we will have… and our investors will be

　　able to…

　　结论，例如：

　　ABC Corporation enjoys an established track-record of

　　excellent support for our customers. Their expressions of

　　satisfaction and encouragement are numerous, and we

　　intend to continue our advances in the…

　　第二讲：现状分析(present situation)

　　这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。

　　市场环境，例如：

　　The marketplace has been stagnant for 2 years. We are

　　poised now to…

　　产品或服务，例如：

　　The present stage of S30 is in the design stage.

　　产品生命周期，例如：

　　Our current product line is…

　　价格和利润，例如：

　　Current prices are… and profits are…

　　客户，例如：

　　Current customers are using our… for…

　　销售渠道，例如：

　　We have service centers, retailers, manufacturer’s

　　representatives…

　　管理团队情况，例如：

　　Most of our management is in place, however, we require a

　　production manager to complete our team.

　　财务状况，例如：

　　Current cash available is….

　　第三讲：目标确定(objectives)

　　企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。

　　企业的基本目标，例如：

　　The primary objectives of our organization are to:

　　投资收益率(ROI)，例如：

　　Based on a XXX% market share for our XXX product by

　　20xx, we estimate our return on investment to be XXX%.

　　财务目标，例如：

　　Last Year This Year Next Year

　　Sales

　　$ Volume

　　Unit Volume

　　% Increase/Decrease

　　Share of Market

　　Gross Profit

　　Manufacturing

　　Fully Burdened

　　Marketing Expenses

　　Advertising

　　Sales Promotion

　　Trade Allowances

　　Other

　　欲计将来增长、改进的目标，例如：

　　Other objectives we have set for ourselves include XXX.

　　We expect to replace (competitive/existing products or

　　services) by XXX% by 20xx.

　　We plan to add XXX (retailers, distributors, service centers)

　　per month/year and we will have a total of XXX (retailers,

　　distributors) by 20xx.

　　第四讲：组织结构(management)

　　投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：

　　1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？

　　2．公司未来的组织机构是怎样的？

　　3．谁将成为部门领导者？

　　4．在哪些领域的管理应该加强？

　　5．报酬机制如何？

　　团队结构介绍，例如：

　　Of the XXX people who make up the development staff,

　　there are XXX founders who hold the following positions:

　　XXX, President

　　XXX, Vice President of Finance

　　XXX, Vice President of Marketing

　　XXX, Vice President of Sales

　　XXX, Vice President of Engineering

　　XXX, Vice President of Research

　　XXX, Vice President of Operations

　　XXX, Director of Marketing

　　XXX, Manager XXX Development

　　XXX, Corporate Attorney

　　管理人员描述，例如：

　　XXX, President

　　XXX Degree, University of XXX

　　XXX’s professional experience includes many different

　　areas in the XXX industry.

　　人力资源需求，例如：

　　(Company) development team recognizes that additional

　　staff is required to properly support marketing, sales,

　　research, and support functions.

　　第五讲：产品分析(the product/service)

　　产品介绍应包括以下内容：

　　1．产品名称

　　2．性能及特性

　　3．产品所处的生命周期

　　4．产品的`市场竞争力

　　5．产品的研究和开发过程

　　6．发展新产品的计划和成本分析

　　7．产品的市场前景预测

　　8．产品的品牌和专利

　　此外，还要从顾客和投资者角度出发回答下面的问题：

　　1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？

　　2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？

　　3．为什么用户会大批量地购买企业的产品？

　　4．本公司能提供哪些购买便利？

　　5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂

　　家达成了哪些协议？

　　6．为什么企业的产品定价使企业产生足够的利润？

　　介绍产品，例如：

　　This capability for XXX is a unique feature enjoyed by

　　(Company) and our customers.

　　专利保护，例如：

　　Our product(s) is protected under the following:

　　产品价格优势，例如：

　　Regarding cost savings (product/service) will save our

　　customers money in terms of XXX.

　　产品测试，例如：

　　Completed tests have shown that XXX (results).

　　产品特性描述，例如：

　　XXX is another powerful feature. This includes XXX.

　　XXX saves a tremendous amount of time when XXX.

　　第六讲：市场分析(market analysis)

　　这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。

　　介绍目标顾客购买的原因，例如：

　　It is easy to understand why the principal buying motives

　　are XXX because XXX.

计划书英文篇五

　　A Business Plan of Promoting MOOCs among Chinese High School

　　Students----

　　Advancing the links between Chinese college and high school education

　　___________________________________________________________________________________

　　1. Introduction

　　China still uses the most traditional educational systems[2]. The Chinese Ever since MIT and Havard employed government is now slowly supporting the MOOC(Massive Online Open Courses), it use of MOOC as it gradually become is leading the revolutionary changes of market-oriented and globalized. We believe traditional education systems[1]. MOOC MOOC's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. However,

　　developing countries such as India and Most people believe that the quality of

　　educational systems are proportional to its Only 23% of people from age 18-22 have price. But nowadays, as more and more graduated from university in 20xx[4]. university implement MOOC and its Therefore, a change is needed, and MOOC policies of sharing informations, better comes right in place.

　　education can be accessed cheaper and

　　easier.

　　-Because MOOC is online based, it is in fact a new market, indicating huge The world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. If online courses such as MOOC will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. It is possible that one day students in China.

　　many Chinese institude will also use its

　　ideas. Since MOOC is becoming and seen -Teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. With Chinese universities, high schools, and the implementation of MOOC, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly

　　and feasibility in this paper.

　　Potential

　　reduced. Therefore, schools' expenditure could be reduced. Students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 Use of MOOC and its Market can listen to courses and lectures in a less

　　The cost for premium or high-level

　　education in China is lavish, and is not -

　　accessible for people in the lower class.

　　Preliminary cooperation among Chinese autonomy,

　　firstly ensure the authority persity, openness, and Top Universities and Coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. Also, interacting with other students. “Most the three self-admission alies among significantly, MOOCs build on the Chinese Top Universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.

　　It has make it easier to build common interests” Therefore, active China’s MOOC system. Although the engagement and interaction are key development of China's Internet is MOOC instructional methods[5]. MOOC's gradually becoming the forefront of the use of the makes its accessibility is much world, China still lacks technological higher than of traditional educations and innovation in its online market.

　　The result reliable and recognized by most companies of implementation of MOOC is dependent because of fast development of IT.

　　There on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the Chinese internet/online the great potential of MOOC in China will education market.

　　likely create the world's leading MOOC

　　running system High School-University 1.4

　　link mode?

　　1.3

　　MOOC's competitiveness advantages Management and profitability forecast 1.4.1 Management and The basic management should be done by Universities, businesses, high school, government in a joint and consensus way. MOOC have considerable advantages that Business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.

　　Connectivism values schools and colleges will take MOOC into

　　practice,

　　and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. Capital courses and the utilization of data in the

　　and establishment of MOOC platforms. This is requirements include making

　　developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting MOOCs among Chinese and funding during the beginning of early high schools.

　　developments of MOOC.[6,7]

　　1.4.2 Profitability forecast

　　Entrepreneurial organization Profits will be gained once courses and study materials are published online. 2.

　　Partnerships with institutions, digital co-overview

　　operations, sponsors, and advertisements Purpose: Better education that serves the could also generate income. people

　　In the earlier stage, profits mainly come Name of the organization: from bonuses of the operation of MOOCs. Development Department of Chinese In the later stage, profits mainly come from MOOCs

　　the bonuses of ipo(initial public offerings). Goal: The promotion of MOOCs among The maturity stage of a MOOOC platform Chinese high schools and the in China should be a completed industrial

　　chain: technology, funding, application

　　and teaching resources in the front end;

　　companies that admit the learning

　　experience of MOOC learners and provide

　　The fact is, China has yet to fulfill the

　　requirements of this completed industrial

　　chain. Meanwhile, internet business has

　　advancement of the links between Chinese high school and colleges education job opportunities for them in the back end. Business strategy: Introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of MOOC platforms and efficiently. By introducing MOOCs, persivication of resources.

　　Facilities needed:

　　courses for high school students could be advantageously shared through the network, embodying the central idea of MOOCs, which is massive and online.

　　Colleges and high schools for trial

　　operation ( schools in the early centers of 3.1.2 -The "Long-term Education Reform MOOCs, see 4.3 Assessment of the and Development Plan (20xx-2020)" marketing ability and 5.1 Marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.

　　3. Products and Services

　　3.1 Background of research and development

　　education. It also mentioned that "IT has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of

　　3.1.1 - Presently, the promotion of MOOCs Chinese education. has gained relatively low popularity among Chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. Moreover, current courses aimed at high school students specifically fail to realize

　　3.1.3 -The current education reforms proposed convergence between university and high school is a breakthrough in China's education reform[9,10]. WeiHe Xie said ,''The current breakthrough in educational reforms proposed is the

　　convergence between university and high school. One of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. A change to broaden the basis of high school is needed. Including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].

　　Promoting classes without pision between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming Chinese College Entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.

　　Most Chinese teachers stick to traditional teaching methods with a low level of

　　application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.

　　communications as well as collaboration contribute to the broken links between these two educational institutions. Promoting dialogues and strengthening cooperation are fundamental to advance the links between them.

　　3.1.5-Recent practices of MOOCs credit systems In Europe,

　　Credit Transfer and Accumulation System (ECTS) presents an opportunity to transform MOOCs – free, standalone courses – from academic novelty to meaningful qualifications. The ECTS is a standard for comparing student attainment and performance in higher education institutions across Europe. Under the

　　articulation mechanism, which is the basic obstructs the development of critical

　　the relationship between the university and 3.1.4-Inadequate and inefficient establishment of perse and differentiated between high schools and colleges Examination. Meanwhile, MOOCs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the Lisbon Recognition Convention.

　　On the other hand, within Mainland China, the development of MOOC platforms has provided insights of forming a brand new MOOC credit system between Chinese colleges.

　　With the publication of Qinghua University’s MOOCs platform, “Xuetang Online”vice principal of the elitist university, professor Yuan Si concluded that realizing mutual credits recognition would no longer be unreachable.

　　To summarize, recent practices have revealed the significant potentials of building a strong MOOC credit system for not only Chinese colleges, but also the high schools.

　　3.2 Product patterns and development plans

　　Development plan one Abstract:

　　Advancing links between high school-required courses and college MOOCs by strengthening cooperation between colleges, high schools and MOOC development companies. The advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. Development model:

　　Led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. Adapting the degree of difficulty of college MOOCs to the proper level of understanding of high school students; b. Adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;

　　MOOC development companies enlarge investment in technological innovation to further address the following tasks: a. Providing more inpidualized and interacted learning experience of high

　　schools;

　　b. Fulfilling high school students’ needs for entertainment while maintaining the quality of courses; Development plan two Abstract:

　　Promoting high school students’ participation in college for-credit MOOCs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of MOOC college-high school credit system. Development model: -Ensures the validity of identity authentication through:

　　1)Establishing proctored examination centers which organizes MOOCs final examinations at stated times every year ( one time in the first year recommended)

　　as between colleges and high schools through:

　　1) Promoting mutual recognition between existing Chinese colleges alliances (the Three Alliances for example) as the first step

　　2) Recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally

　　3. Enlarges the number of target audiences by:

　　1) Increasing budgets in advertisement by colleges and high schools

　　2) Promoting mutual recognition between regions (the existing Chinese colleges alliances for example)

　　4. Establishing high school MOOCs learning community by:

　　2) Improving the technical level of identity In the light of the successful running of the

　　biggest MOOC learning community authentication

　　3) Improving the technical level of online remote proctor

　　2. Promotes the mutual recognition of

　　presently in China, the guokr learning community it is of vital to endeavor to developing “small platforms” (MOOC learning community

　　MOOC credits between colleges as well apart from building the “big platforms”

　　(MOOC platforms). It serves the goal of maximizing the benefits socialization learning.

　　Development mode:

　　Basically, colleges, high schools and MOOC development companies cooperate on the creation of high school MOOC learning community. The major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. Besides, MOOC development companies are required to strengthen technological innovation and systematic maintenance in order to provide more inpidualized and interactive learning experiences for participants.

　　Online MOOC learning community 1) Creating online clustering community and increasing budgets in perfecting the automated complementary learning tools

　　2) Creating incentives to encourage

　　academic conversations between students and providing highly inpidualized learning experience 3) Strengthening teachers’ academic guidance for students

　　4) Completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) Perfecting the existing feedback system 6) Perfecting the existing teaching modes Offline MOOC learning community 1) Establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. Organizes MOOC learning forum for high school students, MOOC teacher seminars and MOOC developer seminars regularly both online and offline

　　Development plan three Abstract:

　　While required courses are still dominant teaching experience

　　in high schools’ syllabus, teachers exploits d. Summarizing the practices of applying MOOCs as a complementary tool to teach MOOCs to high schools in different certain area of knowledge (especially those closely related to certain college courses). This is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.

　　a. Collaborating with high schools, MOOC development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools

　　b. Recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms

　　c. Enlarging budgets in technological development to improve information processing ability of MOOCs; conducting large-scale in-depth interviews MOOC teachers to create more convenient and inpidualized

　　regions and thus writing the guide book about application of MOOCs in high school required courses by MOOC development companies 3.3 Function of the product

　　This product is designed to facilitate the promotion of MOOCs among Chinese high schools and advance the links between Chinese colleges and high schools. Advancing links between high school-required courses and college MOOCs, promoting high school students’

　　participation in college for-credit MOOCs and enlarging the application of MOOCs in high school required courses altogether will exert significant influences on advancing the links between Chinese high school and colleges. To be more specific, the functions of this product is shown as follows: a. Basic functions

　　1) Fulfils high school students’ huge demand for more perse classes

　　2) Complements the current educational resources

　　3) Promotes the development of communicational skills and critical thinking ability of students through feedback.

　　4) Bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. Additional function

　　c. Fosters understanding of required courses

　　d. Facilitates high school students’ recognition and planning of college majors

　　e. Encourages academic communication between high school students’ and between high school students’ and college students

　　f. Performs as the preliminary studies of constructing college-high school MOOC credit system nationwide g. Promotes the informization and modernization of education

　　h. Promotes the “localization” of MOOCs

　　4. Market Analysis Summary 4.1 Brief summary of time period i. The embryonic period: five years [13]..

　　ii. The period of rapid growth:

　　Promotes among other colleges and high schools; estimated: three years.

　　iii. The period of growing maturity of the mechanism:

　　Popularized among Chinese educational institutions and seeks for a new level of innovation and promotion.

　　4.2 Time period

　　Period one (the embryonic period)

　　Market objectives:

　　Finishes the construction of MOOCs in top universities and starts the trial operation of college-high school MOOCs credit system.

　　Estimated: five years

　　comprehensive analysis of data and prompt Targeted mainly at top colleges; estimated:

　　The first year:

　　a. Seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. Finishes the preliminary construction of

　　a. Under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.

　　independent MOOCs platform in

　　conjunction with the government's work; The fourth year: c. Advertises to win audience;

　　d. Cooperates with high schools who sees its potential;

　　The second year:

　　personnel training to pilot schools a. MOOCs are expected to be reachable in where the online courses have taken shape;

　　b. Starts the trial operation of studying

　　MOOCs as elective courses in different Period two (the period of rapid growth) classes separately; students’ academic Market objectives: performance in these courses will be

　　used to evaluate their academic After meeting the requirements and funds proficiency and transform into credits needed by MOOCs, its development is with

　　The third year:

　　a. Expands audience and attracts more universities and high schools for cooperation as MOOC gradually become more mature and earn greater reputation at the city level in China.

　　a. Provides corresponding hardware and The fifth year:

　　most provinces around China; promotes the integration of MOOC platforms in different areas of the country.

　　corresponding school-specific expected to enter a period of rapid

　　expansion where the number of high schools participating in MOOCs increases significantly, as the links between high

　　policies;

　　schools and colleges are gradually starts necessary redistribution of MOOC advanced. This period is also regards as the educational resources and coordinates the critical three-year development period.

　　development nationwide.

　　Period three(The period of growing

　　The sixth year:

　　With growing competition and cooperation maturity of the mechanism): between MOOCs in different regions,

　　Market objectives:

　　different radiation range takes shape and region-specific college-high school MOOC i. credit system are expected to be driving to the maturity stage.

　　ii.

　　The seventh year:

　　a. The gradual formation of a polycentric pattern of Chinese MOOCs platforms of different regions; different MOOC centers establishes steady partnerships with leagues of colleges and high schools;

　　b. Sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; The eighth year:

　　With guidance of the government and

　　Presently, coursera, edX, and Udacity, forms three leagues of colleges that produce MOOCs. On the other hand,

　　Realizes the stage of maturility of MOOC platforms and MOOC mechanisms;

　　Focuses on the perfection and updating of MOOCs in the later development phases;

　　iii. Enlarges its influence and obtains more persified educational resources by promoting Chinese MOOC mode to other areas in the world;

　　4.3 Assessment of the marketing ability

　　comprehensive analysis of the market trend,

　　Based on the analysis of the current major MOOC platforms and the Chinese three major college leagues of independent recruitment, four centers are estimated to become future MOOC centers. Beijing, Shanghai, Pearl River Delta Center, and Chengdu are the four candidates of best potential.

　　With consideration of the current pision structure of Chinese IT (Information

　　1. The introduction of foreign experience for domestic development: In the light of foreign company-college cooperation mode, develops the independent capability of domestic IT companies to attract greater maket shares.

　　2. Achieve the goal of enlarging influence from sample to the whole and from top to the bottom:

　　Domestic top universitis take the leading

　　Technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “From each

　　Domestic outstanding universities take the

　　according to his ability, to teach according leading role of seeking cooperation with to his need”: Sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.

　　5 Marketing Strategy 5. 1 Marketing Plan

　　opertion of having MOOC courses and running MOOC college-high school credit system;

　　Starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;

　　3. Promoting the integration of platforms and persivication of educational resources:

　　Enlarges the market by integration and perfection of MOOC platforms to attract larger number of IT companies and cooperative schools;

　　Discloses most college courses to the public in order to promote the

　　persivication of educational resources; also perfects the pision of labor of different schools in the MOOC platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on MOOC platforms;

　　5.2 Planning and development plan Provides educational resources (courses and learning materials) by the institutions of higher learning, with technological

　　support provided by network companiesin oder to build MOOC platforms and online student archives. Archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any

　　The development plan of MOOC development companies are pided in three parts below:

　　1. In the intial stage, develops Chinese college-high school MOOC platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.

　　3. Develops the derivatives of MOOC, such as MOOC based library, MOOC

　　based interactive learning multimedia

　　systems and inpidual creation of courses. 6.2 Management plan overview

　　6.1 Consititution of the management team:

　　School authorities(three): Director of courses recording (one) School Directors Operations Explorer Enterprise Square (5):

　　CEO (Chief executive officer) similar to the general manager, CEO, president, corporate legal representative.

　　COO (Chief operating officer) Executive General Manager, COO similar CFO (Chief financial officer) chief financial officer, general manager of similar financial

　　CTO (Chief technology officer), CTO similar Engineer

　　Collection and distribution of CIO (Chief information officer), chief information officer in charge of corporate information

　　A.CEO and school directors make final decision on important affairs about the operation of MOOC platforms.

　　B. Director of courses recording, CTO, and CIO make decisions on regular construction of MOOC platforms. C. Operations Explorer and CIO, CFO, COO decide on the daily operation and development palns of MOOC platforms. D. In the school, the Director of courses recording regularly reports the working schedule to Operations Explorer; Operations Explorer reports the financial conditions and construction schedule to school directors.

　　E. Internal party follows the normal mode of operation and management.

　　7. Research of the developing process 7.1. Source of funding and technology in the early stage of startup

　　Notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.

　　The COP formula is:

　　Fixed costs (FC) + variable costs (VC) pided by number of units = production cost per item

　　In this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.

　　a. Source of funding:

　　1) Government: Provides certain percentage of infrastructure building subsidies

　　2) MOOC development companies: Take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. Source of technology: In the initial stage, foreign MOOC developers are the main provider of MOOC technology and Chinese underwriting companies such as Netease focuses on its promotion. With greater

　　phases, Chinese colleges and MOOC development companies will be capable of developing MOOC platforms independently

　　7.2. Utilization of funding, improvement of technologies and their timetable in the early stage of startup a. Improvement of technology

　　1) Infrastructure building, which primarily focuses on holding online courses;