营销行业常用英语词汇【经典3篇】

营销行业常用英语词汇 篇一

In the ever-changing world of marketing, it is important for professionals to stay updated with the latest industry terms and jargon. This article aims to provide an overview of some commonly used English vocabulary in the marketing industry.

1. Target audience: The specific group of individuals that a marketing campaign is aimed at. Understanding the target audience is crucial for effective marketing strategies.

2. Branding: The process of creating a unique identity for a product, service, or company. Branding involves establishing a consistent image, message, and reputation.

3. Market research: The gathering and analysis of information about a market, including consumer preferences, buying habits, and competition. Market research helps businesses make informed decisions about their marketing strategies.

4. Digital marketing: The promotion of products or services using digital channels, such as the internet, social media platforms, and mobile apps. Digital marketing is an essential component of modern marketing campaigns.

5. SEO: Search Engine Optimization. This refers to the practice of optimizing a website's content and structure to improve its visibility and ranking on search engine results pages. SEO techniques include keyword research, link building, and website optimization.

6. Content marketing: The creation and distribution of valuable and relevant content to attract and engage a target audience. Content marketing aims to build brand awareness, establish credibility, and drive customer action.

7. ROI: Return on Investment. This is a measure of the profitability of a marketing campaign. ROI is calculated by dividing the net profit by the cost of the marketing investment.

8. Lead generation: The process of identifying and attracting potential customers for a business. Lead generation strategies include content marketing, email marketing, and social media advertising.

9. Conversion rate: The percentage of website visitors or leads that take a desired action, such as making a purchase or filling out a contact form. A high conversion rate indicates an effective marketing campaign.

10. KPI: Key Performance Indicator. These are measurable goals that help businesses track their progress and success. KPIs can include metrics such as website traffic, sales revenue, and customer satisfaction.

In conclusion, these are just a few of the many English vocabulary terms commonly used in the marketing industry. Staying updated with industry terminology is essential for professionals looking to excel in their marketing careers.

营销行业常用英语词汇 篇二

In the fast-paced and competitive field of marketing, it is important for professionals to have a strong grasp of industry-specific vocabulary. This article aims to provide an overview of some commonly used English terms in the marketing industry.

1. B2B: Business-to-Business. This refers to transactions or interactions between businesses, rather than between a business and individual consumers.

2. B2C: Business-to-Consumer. This refers to transactions or interactions between a business and individual consumers.

3. CRM: Customer Relationship Management. This refers to the strategies, technologies, and practices that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle.

4. CTA: Call to Action. This is a prompt or instruction that encourages a website visitor or viewer to take a specific action, such as making a purchase, signing up for a newsletter, or contacting a business.

5. Influencer marketing: This is a type of marketing that focuses on leveraging the influence of individuals who have a large following on social media platforms. Influencers are often used to promote products or services to their audience.

6. PPC: Pay-Per-Click. This is an advertising model where advertisers pay a fee each time their ad is clicked. PPC is commonly used in search engine advertising and social media advertising.

7. Viral marketing: This is a marketing strategy that aims to create content that spreads rapidly and organically through online sharing. Viral marketing often relies on social media platforms and engaging, shareable content.

8. ROI: Return on Investment. This is a measure of the profitability of a marketing campaign. ROI is calculated by dividing the net profit by the cost of the marketing investment.

9. Brand equity: The value or worth of a brand. Brand equity is determined by factors such as brand awareness, brand loyalty, and brand perception.

10. Market segmentation: The process of dividing a market into distinct groups of consumers based on their specific characteristics, needs, or behaviors. Market segmentation helps businesses tailor their marketing strategies to target specific customer segments.

In conclusion, these are just a few of the many English terms commonly used in the marketing industry. Familiarizing oneself with these terms and staying updated with industry vocabulary is crucial for marketing professionals to effectively communicate and thrive in their careers.

营销行业常用英语词汇 篇三

营销行业常用英语词汇

　　导语：营销的本质是抓住用户消费者的需求并快速把需求商品化。下面是YJBYS小编收集整理的有关营销的英语词汇，欢迎参考!

　　brand awareness 品牌意识/认知

　　brand extensions 品牌扩展

　　brand loyalty 品牌忠诚度

　　brand mark 品牌标志

　　brand name 品牌名称

　　brand positioning 品牌定位

　　brand recognition 品牌识别

　　brand strategies 品牌战略

　　brand 品牌

　　branding strategy 品牌化战略

　　branding 品牌化

　　brand's equity 品牌的价值

　　break-even analysis 盈亏平衡分析

　　break-even volume 盈亏平衡产量

　　breath of product assortment 产品线的宽度

　　breath or persity of product lines 产品线的宽度或多样性

　　bribery 贿赂

　　budgeting 预算

　　bundle 捆绑

　　busines strength rating 商业能力评分

　　business plan 商业计划

　　business position 经营地位

　　business sector 商业部门

　　business services markets 商业服务市场

　　business strategies 经营战略

　　business unit strategy 经营单位战略

　　buyback allowances 回购折让

　　buyback arrangements 产品返销

　　buyers' bargaining power 买方的讨价还价能力

　　buyers 采购者

　　buying behavior 购买行为

　　buying center 采购中心

　　buying inertia 购买惯性

　　buying intention 购买意图

　　buying offices 连锁商店的`进货中心

　　buying power indes (BPI) 购买力指数

　　buying situation 采购情况/类型

　　buying task 采购任务

　　cable TV 有线电视

　　Cadillac 凯迪拉克

　　Campbell's Soup 金宝汤业公司

　　capital gains 资本收益

　　capital invested in product 产品投入资本

　　Carnival 嘉年华

　　cash cows 现金牛类

　　cash discounts 现金折扣

　　catalogue sales 目录销售

　　categorization of perception 感知分类

　　categorization 分门别类

　　Caterpillar Tractor 卡特皮勒公司

　　Cathay Airlines 国泰航空公司

　　CBS Records 唱片公司

　　CBS 哥伦比亚广播公司

　　centralization 集中化

　　chameleons/followers 变色龙/跟随者

　　channel alternatives 可选择的营销渠道

　　channel conflicts 渠道冲突

　　channel decisions 渠道决策

　　channel functions 渠道功能

　　channel institutions 渠道组织结构

　　channel management 渠道管理

　　channel objectives 渠道目标

　　channel of distribution 分销渠道

　　channel power 渠道权力

　　channel-control strategies 渠道控制战略

　　channel-design decisions 渠道设计决策

　　channel-management decisions 渠道管理决策

　　co-branding 联合品牌

　　code of ethics (职业)道德标准

　　coercive power 强制权

　　cognitive dissonance 认识的不协调

　　Colgate-Palmolive 高露洁

　　collection of data 数据收集

　　collection 收款

　　co-marketing alliances 联合营销联盟

　　combination compensation plan 结合式薪酬方案

　　Comdex 计算机展销会

　　commercialization 商业化

　　commitment 承诺

　　communication channels 传播渠道

　　communication process 传播过程

　　communication 信息交流/沟通

　　comparative advertisements 比较广告

　　comparison of brands 品牌比较

　　compensation deals 补偿处理

　　compensation plan 酬金方案

　　compensation/rewards 酬金/奖励

　　compensatory 补偿性的

　　competition and industry evolution 竞争和行业演变

　　competition-orientated pricing 竞争导向定价法

　　competitive advantage 竞争优势

　　competitive (supply-side) evolution 竞争(供方)演变

　　competitive factors 竞争因素

　　competitive intelligence 竞争情报/信息

　　competitive parity promotion budgeting 竞争均势促销预算法

　　competitive strategy 竞争战略

　　competitive strength 竞争优势/能力

　　competitor analysis 竞争者分析

　　complaint handling 投诉处理

　　component materials and parts markets 组成材料和零部件市场

　　computerized ordering 计算机化的订购

　　conclusive research 确定性研究

　　conditions of demand 需求情况

　　conflict and resolution strategies 冲突和解决战略

　　conformance to specifications 与规格一致

　　conformance 一致性

　　confrontation strategy 对抗战略

　　conjoint measurement 联合测度法

　　conjunctive model 联合模型

　　consumer decision-making 消费者(购买)决策

　　consumer goods channels 消费品分销渠道

　　consumer markets 消费品市场

　　consumer needs 消费者需求

　　consumer packaged-goods firms 消费者包装食品公司

　　consumer promotion 消费者促销

　　consumer tests 消费者测试

　　consumer/household market 消费者/家庭市场

　　consumers' perceptions 消费者感知

　　consumption 消费

　　contests 竞赛

　　contingency planning 权变计划

　　contract construction 契约建筑业

　　contract manufacturing 契约制造业

　　contraction/strategic withdrawal strategy 收缩/战略性撤退战略

　　contractual entry modes 契约式进入模式

　　contractual vertical marketing systems 合约式垂直营销系统

　　contribution margin analysis 边际贡献(贡献毛利)分析

　　contributrion margin 边际贡献

　　control strategies 控制战略

　　convenience food stores 便利食品商店

　　convenience goods 便利品

　　convenience 服务的便利性

　　Cool Whip 清凉维普

　　co-operative advertising 合作性广告

　　co-ordination and conflict resolution 协调与冲突解决

　　co-production 合作生产

　　core benefit proposition (CBP) 核心利益方案/提议

　　corollary-data method 推定数据法

　　corporate HQ 公司总部

　　corporate scope 公司(经营)范围

　　corporate strategy 公司战略

　　corporate vertical marketing systems 公司式垂直营销系统

　　corporate/institutional advertising 团体/社会公共机构广告

　　corrective action 矫正行动

　　cost analysis 成本分析

　　cost effectiveness 成本有效性

　　cost leadership strategy 成本领先战略

　　cost of capital 资本成本

　　cost of goods sold (COGS) 产品销售成本

　　cost reductions 降低成本产品

　　cost-and-volume relationship 成本-数量关系

　　cost-oriented pricing 成本导向定价法

　　cost-plus/mark-up pricing 成本加成/溢价定价法

　　costs and benefits of marketing functions 营销职能的成本和效益

　　costs of competitors 竞争者成本

　　costs of distribution 分销成本

　　countertrade 对等贸易

　　coupons 优惠券

　　courtesy 礼貌

　　coverage of geographic market 地域性市场的范围

　　coverage of relevant retailers 相关零售商的销售范围

　　credibility 信誉

　　credit terms 信贷条款

　　critical assumptions 关键假设

　　cross-elasticity 交叉弹性

　　customary pricing 习惯性定价法

　　customer analysis 顾客分析

　　customer contact 顾客接触

　　customer demand 顾客需求

　　customer intimacy 顾客亲密度

　　customer loyalty 顾客忠诚度

　　customer need 顾客需要

　　customer organization of sales force 按客户组织销售队伍

　　customer retention 顾客维系/保留

　　customer satisfaction 顾客满意度

　　customer segment pricing 顾客细分市场定价

　　customer service

　　customer-oriented pricing 顾客导向定价法

　　customers' perception 顾客感知

　　customers' preferences 顾客偏好

　　customers' price sensitivity 顾客的价格敏感度